Course curriculum

  • 1

    Course Introduction

    • Welcome to Mastering Floral Pricing & Ordering

  • 2

    Module 1: Wedding Floral Pricing

    • Lesson 1: Knowing Your Numbers

    • Lesson 2: Floral Markups and Design Fees

    • Lesson 3: Hardgoods, Rentals, and Delivery & Set-Up Fees

  • 3

    Module 2: Pricing Strategies

    • Lesson 1: Itemization vs. Lump Sum Pricing

    • Lesson 2: Minimums

    • Lesson 3: Pricing Pitfalls

    • Lesson 4: Profitability

  • 4

    Module 3: Ordering Principles

    • Lesson 1: Choosing Flowers for Your Recipes

    • Lesson 2: Color Palettes and Substitutions

    • Lesson 3: Ordering, Stem-Counting, and Creating Recipes

  • 5

    Module 4: Tying It All Together- Real Examples

    • Real Wedding Example 1 Walk-Through

    • Real Wedding Example 2 Walk-Through

  • 6

    Bonus Downloads

    • Recipe Templates

    • Ordering Spreadsheet & Directions

    • Pricing Calculator

    • Resource Guide

    • Join the Facebook Learning Community HERE!

    • Brand-New BONUS! 20 Real Wedding Recipes!